Account-Based Marketing

The problem

Broad campaigns reach many contacts and few of the accounts that matter.

Our approach

We pick target accounts with the sales team, map every buying group, and run coordinated programs across ads, content, email, and outreach for each account tier.

What is included

• Account selection and tiering
• Buying group mapping
• One to one and one to few programs
• Account level pipeline reporting

Part of Demand Experience & GTM.