FAIRVIEW, Texas, November 3, 2026. DigitalFactory24, an AI-first growth engine that integrates Martech, demand experience, data, technology, and creativity, today announced it has acquired MassMetric, a B2B demand experience company known for its connected AI system of solutions, and will operate as MassMetric - A DigitalFactory24 Company.
B2B marketing leaders are under growing pressure to show what their budgets return, and billions are spent each year on demand programs that cannot be tied to revenue. Together, DigitalFactory24 and MassMetric give those leaders one partner that runs marketing on clean data and AI agents, and proves the pipeline it creates.
“Marketing leaders don’t need another tool. They need a trusted partner who understands marketing and the shift it’s going through right now, and who can show the board exactly what marketing delivers. For more than a decade, enterprise demand teams have trusted MassMetric to prove that value, and with DigitalFactory24 AI Solutions, we can now bring that proof to every marketing leader we serve.”
MassMetric clients keep the same team, the same service, and the same results, with new access to DigitalFactory24’s AI transformation, Martech, and marketing experience capabilities. Agency and publisher partners continue on their current terms.
“AI should make marketing teams faster and more confident, not replace their judgment. With MassMetric, we’re building AI into the demand engine, from data to reporting, with people in control at every step. It learns from real campaigns and turns weeks of analysis into decisions made in hours, so marketing leaders can do more with their budget and prove what it delivers.”
Both companies won Gold for New Service of the Year at the 2025 Stevie Awards for Technology Excellence, DigitalFactory24 for its unified experience platform and MassMetric for its AI powered demand experience as a service.
“Clients count on MassMetric for real buyers and pipeline that converts. With DigitalFactory24, they gain the AI and transformation expertise to scale those results across their entire marketing organization, and measure every step of the impact.”
Availability. MassMetric’s solutions and services continue without interruption. Over the coming months, its clients will gain access to DigitalFactory24’s AI, Martech, and marketing experience services, and agency partners will be able to resell our AI offer.