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About half of software buyers now start in an AI chatbot

Article · AI Transformation · Aug 2026 · 6 min

The short answer

About half of B2B software buyers now begin their research in an AI chatbot instead of a search engine.

What we are seeing

The chatbot answer becomes the first shortlist. Brands that are missing from it lose the deal before a visit to their website.

What it means for marketing leaders

Content needs plain answers and named proof that AI tools can repeat. Consistent facts across your site and third party sites matter.

Where to start

Ask the main AI assistants the questions your buyers ask, and record who is named. Fix the gaps page by page.

About half of software buyers now start in an AI chatbot

Insights · Articles · eBooks · White papers

INSIGHTS

Ideas we put to work.

Every article, eBook, and white paper in one place, tagged by topic and pillar.

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